Wear Denim Day

Join an annual international campaign to raise awareness about sexual violence and support survivors by wearing denim as a visible form of protest and solidarity.

The campaign began after a ruling by the Italian Supreme Court in the 1990s, which overturned a rape conviction because the victim was wearing tight jeans—implying consent.

Participating in Wear Denim Day is a simple yet powerful way to spark conversation and support change. Post a selfie in your denim and tag #therowancenter #SAAM.